Life, Lessons and Learnings

$30.00

Life, Lessons and Learnings by Craig Musson.
(Price includes GST)

The journey from a young man shovelling horse manure for a few dollars to becoming the owner of a multi-million dollar international flower business employing over 200 people.

Never let the fear of failure be greater than the hope of new opportunity.

 

Category:

Life, Lessons and Learnings by Craig Musson.
Price includes delivery in Australia.

The journey from a young man shovelling horse manure for a few dollars to becoming the owner of a multi-million dollar international flower business employing over 200 people.

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Table of Contents
Foreword   v
Chapter 1:  Selling manure, talking manure 1
Chapter 2:  A blooming career begins 20
Chapter 3:  Welcome to the real world 34
Chapter 4:  New shoots 39
Chapter 5:  Early reflections 46
Chapter 6:  Our first shipment 55
Chapter 7:  Serendipity 62
Chapter 8:  Exports build 68
Chapter 9:  Man of Flowers 74
Chapter 10:  Ups and downs 81
Chapter 11:  Staff of misfits 87
Chapter 12:  Market days, market nights 94
Chapter 13:  Travels and travails 100
Chapter 14:  Ode to Dad 118
Chapter 15:  The winds of change 124
Chapter 16:  Strategy - at last! 136
Chapter 17:  Debt collection 143
Chapter 18:  Sport and business – Business and sport 155
Chapter 19:  9/11 161
Chapter 20:  Learning and growing 165
Chapter 21:  Staff journeys 179
Chapter 22:  The growth paradox 188
Chapter 23:  20-year anniversary 197
Chapter 24:  Ethics and family 204
Chapter 25:  Growing opportunities 213
Chapter 26:  A new role 230
Chapter 27:  The travelling life 235
Chapter 28:  Time for a break 251
Chapter 29:  Screwed 263
Chapter 30:  The bottom of the J Curve 271
Chapter 31:  Covid 290
Chapter 32:  The new normal 303
Acknowledgments 311

 

Additional information

Weight 0.495 kg
Dimensions 22 × 15 × 2 cm